Target Audience Research.

Using the website http://www.uktribes.com/ I was able to look at my target audience of 'Alternative' and their interests.

Alternative Tribes are driven by the need set themselves apart from the mainstream. From candy-hued hair to sleeve tattoos and multiple piercings, they’re determined to be different – but do it together.

Lucky for them, Internet culture means the alternative lifestyle has never been so accessible – or so popular. Getting acquainted with the 70s punk rock scene, The Strokes’ ‘Is This It’ or Skrillex’s latest remix is just a click away. Though most Tribes are fluent in digital, the Alternative Tribes in particular define their tastes, friendship groups and activities online more than anyone else.

Alternative Tribes are passionate about music, sharing an appreciation for live music, independent record shops and grass roots talents – it’s all about authenticity and being ‘real’. Unusually, Tribe members will buy music to support the artists they love and a dedicated merchandise and gig goers. Rather than rebelling against specific objectives, the Alternative segment is motivated by a need to be themselves, nothing more, nothing less…

Young Alts are just starting out are are voracious consumers of every source of Alt inspiration they can get their hands on, from Kerrang! to Neflix and Spotify…

Skaters are one of the few activity-based Tribes, enjoying their new cool status as Skater trends become embraced by the Urban, Leading Edge and Aspirant Tribes.

Emos and Scene Kids are both motivated by US rock scene and Americana icons, yet differ in terms of their outlook. For Emos, it’s about expressing yourself through music, while Scene Kids are more preoccupied with having fun and boozing with mates.

Hardcores have a serious affinity with a screaming genre of punk and the straight edge scene – wearing their distinctive tribal tats and turn-up look with pride.

Real Gamers are masters of the digital world, its languages and codes of conduct – don’t underestimate their influence!

Nerds are having their day – the Internet gives them unparalleled access to pop culture and Nerd icons are taking over screens around the world.

Favorite brands - Hot Topic, Doc Martens, Blue Banana, Kerrang, NME, DC, Rockstar sound TV, Grindstore.