Target Audience Research.

When researching the target audience for Alternative Rock, I collected the information from both my own and others opinions and websites such as Kerrang, the You Me At Six official and Scuzz blogs, to create a stereotypical Target Audience member profile.

Who mainly listens to this genre of music?- A mixture of males and females.

Age- 14-21 years.

Class- Working/middle class, in education. 

Ethnicity- White, British/American.

Interests- Tumblr.com, Twitter.com, photography, writing music, playing instruments, piercings, tattoos,   concerts, festivals, skate/long boarding, smoking, drinking, and fashion. 

Fashion/ Dress Sense- Denim shirts and jackets, skinny jeans, high waist shorts, Converse, Vans, band merchandise,  printed t-shirts, vintage styled clothing, big jumpers, dyed hair (dip dye or dark colours) , back combed or natural, tattoos, piercing and heavy eye make up or natural look.

How often do they listen to music?- Most of the time. 

Why do they listen to this genre?- Easy to relate to, attractive band members, to be different, enjoy festivals and concerts. 

What magazines do they read?- Q, NME and Kerrang.