Final Digipak.

 
 Within my final digipak, I have decided to combine the idea of a music sheet a drawing of a girl, listening to music. I have also decided to use the text styles of Arial and SWScrpc for the title of the album and artist.

The front cover shows these elements, with the theme running through to the back cover, inside panel and CD.








In addition to the digipak needed, I also created a small leaflet, which most CD digipaks contain. This follows the same themes as the digipak as well as photos taken of the actors, posing as the band featured in the video, as well as an image from the video, of the couple.

 

Final Digipak - Editing Process.

 When scanning the drawing, I erased the background of the drawing, leaving the white background from the layer underneath. Using the text tool, I created the title of the album and artist, which, when completing created the front cover to my digipak. I also used an area of an image found on google (none copyrighted) to create the appearance of a music sheet.

To create the back cover, I used the same text fonts as on the front cover and used an image (none copyrighted) from Google to create the appearance of a music sheet, linking to the front cover. I then added the copyright information such as the barcode, record label and their logos to make the digipak look realistic.

When creating the CD for my digipak, I used the same design for my front cover, by using the drawing and same text styles, to link the areas of the digipak together. I used a CD template online which allowed me to do this.




Also, In addition to the digipak, I created a leaflet which would go inside the CD case, which many CD digipaks have. I included the lyrics from the song I had chosen and images of the band. To make this, I found a template online and created the separate pages in the same way as I created the digipak, using the same themes of black, which and red, music sheets and the two text fonts.

Digipak Designs, Final Choice And Feedback.

After I designed 3 digipaks for the promotion of my music video, I gained feedback from the rest of the class on which ideas to use.

Design One.

Within design one, I chose to draw a girl listening to music, using the headphone wire as a theme throughout. I continued the generic convention on different text styles and sizes for the name of the artist and album. In the inside of this design, I chose to use lyrics and photos of the band.

As a class, they decided that they most preferred the outside design of this digipak and the use of the fonts.

Design Two.

Within design two, I chose to use the theme of music sheets and notes throughout. I continued the generic convention on different text styles and sizes for the name of the artist and album. In the inside of this design, I chose to use lyrics in the same text style as the name of the album with a music sheet in the background.

As a class, they decided that they liked the idea of music sheets and considered adding this to design one and the font design.

 Design Three.

Within design three, I chose to draw a boy with wings as an angel figure with the theme of rain throghout. I continued the generic convention on different text styles and sizes for the name of the artist and album. In the inside of this design, I chose to use an image of rain with the lyrics over the top, in the same text style as the album name.

As a class, they decided that they liked elements of this such as the font used and the theme of an angel figure.

Overall, the class thought that I should combined elements of design two with one, as they were favorited out of the three. Some class members liked the idea of a winged boy on the back panel holding an IPod, while on the front cover, the girl listening to the music.

Final Design.

Within my final design, I have taken the class' advice by combining the idea of a music sheet with the drawing of the girl listening to music. I also kept my original font and size idea that i used in every design. Inside, I have decided to use the idea of the lyrics in the font of the album name, with a music sheet in the background and the use of photos of the band.

Photos Of The Band.

Before making my digipak, I used a studio to take pictures of my actors, as a band. This was in the style of Alternative artists seen on CD digipaks and in magazines. These picture are to be included within my final digipak.

Generic Conventions Of A Digipak.

Conventions Of A Digipak.

Brand Identity.

A brand is the identity of a specific product, service or business. A brand can take many forms including a name, sign, logo, colour or slogan. The brand shows the identity of certain artists, for example, Ed Sheeran's album +, with the use of orange, linking to the artist's hair colour, which he is known for.

 

 The album cover and the magazine advert for + by Ed Sheeran link together well because they both show an image of the artist and the colour orange. The album cover and advertisement are both the same because this gives the artist an iconic image for their fans to remember and gives the artist their own brand identity. 

The album cover and advertisement for Olly Murs are both the same because this gives the artist their own brand identity. Both images show the same font style, colour scheme and image, linking the items together, representing an artist to an audience.

 

The Album cover and magazine advert for Nothing Personal by All Time low link together well because they both show an image of the album art. The album cover and advertisement are both the same because this gives the artist an iconic image for their fans and gives the artist their own brand identity. This is done using the same font styles and colour scheme of both the advert and digipak.

The Brief.

A promotion package for the release of an album, to include a music video, together with two of the following three options.

- A website homepage for the band.
- A cover for its release as a part of a digipak (CD/DVD package).
- A magazine advertisement for the digipak (CD/DVD package).

Editing Update 5.

When editing the final parts of my video, I only had to add in the new footage of the argument, creating match on action. I also needed to tidy up the syncing and some little details. Overall, editing this video went well as i found it quite simple cutting the clips and creating a video. I also found it quite easy to add filters using Magic Bullet and to render the final product, ready for my final feedback session.

Music Video Feedback.

 When the class watched my music video, they liked the main idea of the narrative and the use of filters throughout. They also liked the use of the cross between the narrative and performance. However, as I was already aweare of what I have to change, they all agreed that I needed to refilm the argument scene between the girl and her dad. They also agreed, as I did too, that some scenes are clear that there is no drummer (as she had to leave filming early)

From having this feedback, I have refilmed the argument scene and edited the clips that needed improving, taking their advice on board. I also tightened the lip syncing and instruments within the performance. I also added another clip of the girl checking her phone, receiving a text from her dad asking her to come home, to help the viewers understand why he is so angry towards her within the video.

Filming Update 4.

I decided to refilm the argument scene during Alex and her dad. The things that worked well withing this was the idea of a slow motion  hit that can look realistic and can be edited to be quicker. Also, the idea of a shaky close up of each character shouting works well as a point of view shot within the argument. What I feel that did not work well was the fact that Andrew was wearing a different t-shirt, however this was resolved by doing two fades before and at the start of the argument to show a passing of time, so there is no continuity errors within the video.

Editing Update 3.

 

 

When almost completing the editing stage of my music video, I added two filters using Magic Bullet Quicklook.

 

 

I used the filters called 'Sharpen' for the performance footage and 'Crush Blue Edge' for the narrative.

 

I found this quite simple to do, however, within the performance, it would select both filters making some clips appear brighter than others depending on the lighting, so to resolve this, I used the brightness tool to balance this out.