Ideas Behind Digipak And Magazine Advert.

The main idea behind the digipak and magazine advert is the theme of music and how people turn to it for comfort and relaxation. With theories showing most people feel more themselves listening to certain genres of music, such as people within my target audience would listen to heavier music, with relatable lyrics. I have also shown this throughout with an drawn image of a girl, listening to music, through headphones. This suggests that she's trying to 'ignore the world', which is shown through how the girl is treated in my music video.

Final Magazine Advert.

For my final idea for my magazine advert, I decided to use the same layout as my digipak, with the key information at the bottom of the page. The same colour scheme and title fonts are used throughout the advert, making the brand identity clear towards the digipak. I feel that my magazine advert would be placed in magazines such as Kerrang and RockSound, which most of my target audience would read (as they are alternative rock magazine.)

Final Magazine Advert - Editing Process.

When scanning the drawing, I erased the background of the drawing, leaving the white background from the layer underneath. Using the text tool, I created the title of the album and artist, (which created the front cover to my digipak).

 

 

 

 

 

Also, using the text tool, I created the website, date etc. using the same font styles as my album and artist name.  

 

 

 

 

 

 

 

 

 

 

 

 

 To create the logos for Play.com, iTunes, Virgin Records and the Kerrang ratings, I copyed and pasted them onto the image I was creating, using the scale tool, I got them to the right size needed.

 

 

 

 

Magazine Advertisment Designs And Feedback.

After I designed 3magazine adverts for the promotion of my music video, I gained feedback from the rest of the class on which ideas to use.
 

 

Design One.

 

 

By taking the original digipak design, this idea for a magazine advert creates brand identity with the album art and the title image and fonts used. I also included basic conventions of an advert such as where and when it can be purchased and the website, along side ratings from a magazine, matching the genre of the music. So, for example, You Me At Six adverts would usually be found in Kerrang or Rocksound because they are made for Alternative Rock music. As a class, they decided that this was the best idea, however I should bring the image to the centre of the page to make it more noticeable to the viewer.

 

Design Two.

 

 

By taking the title image and fonts used this idea for a magazine advert creates brand identity. I also included basic conventions of an advert such as where and when it can be purchased and the website. The image used is from the inside leaflet that I made for my digipak. As a class, they liked the idea of keeping the same font and title image, but felt that the image promoted the video more than it did the digipak.

 

Design Three.

 

 

By taking the title image and fonts used this idea for a magazine advert creates brand identity. I also included basic conventions of an advert such as where and when it can be purchased and the website. The images used are from the inside leaflet that I made for my digipak as well as the main digipak image seen in the centre. As a class, they liked the idea of keeping the same font and title image, but felt that the images used made the page look too busy.

 

 

Overall, I decided to go with my first design as I and the rest of the class felt that it was the better idea. I think that keeping it simple, alike the digipak would be better than to over complicate things like my last design did. Therefore, I have stuck with the design of my digipak, creating straight forward brand identity.

Student Ancillary Analysis.

Analysis One.

 

The conventions used are the name of the artist and album, date of release, record label logo, websites, explicit content logo and brand identity.

 

What is good?

The uses brand identity through the use of font styles and colours and the style of images. By using the artist on the front cover of both the advert and digipak, it has created a clear link between the two. The use of bright red, bold text creates a high contrast against the black and white images of the artist that are used. The digipak and advert show clear conventions of Rap music through the use of pose, posture and facial expression that the artist shows. For example, many artists within the Rap genre are seen to point towards the camera, directing the audience, which is conveyed through these images. The white background creates a good base layer for contrasting which is always a good and simple way to attract the viewer. The singers have been dressed in the stereotypical way, which people associate with Rap, wearing hoodies, smart but casual shirt and jumper, the singer on the right has got his untucked stopping the clothing, still showing the laid back themes that come with Rap as a genre.

What is bad?
By using a studio and not creating shadows behind the artists, it had made the images look heavily photo shopped and quite "fake" therefore, I feel that to improve, they should of left the natural shadows in the background of the photo.

Personally, this type of magazine advert and digipak is not to my taste because I do not like this genre of music and the way the artists are represented, however, I think that this work shows the conventions of Rap music very well, matching stereotypes and what we would expect to see within an advert ad digipak.

Analysis Two.

 

The conventions used are the name of the artist and album, date of release, record label logo, websites, quotes, ratings and brand identity.

 

What is good?

The use of the same image, font and colour scheme on both the digipak and advert creates strong brand identity for the promotion. Their main colour scheme is red and black which is shown over both ancillaries. It also implies that she is targeting an alternative audience because these are the colours that we usually associate with the genre. The use of the cross, above the artist crates a bright contrast to the darker colours used, catching the eye.  The use of framing the artist on the wood makes the audience feel that she is being restricted. The use of ratings and quotes allow people from with the target audience to be drawn into the quality of the product. 

 

What is bad?

The idea of the key information is being pushed out by the image, making it seem less important within the advert compared the concept of the digipak (which would be needed on the digipak, however for the advert the additional information is more important). Therefore, to improve I think they could shape the image around the key information needed, instead of the other way around.

Overall, I like how they used contrasting images with the title of the digipak "My Happy Ending" making enigma to what the song is really about. The brand identity is clear and I feel that it is an effective way to promote the product, fitting the generic conventions of alternative music.

Generic Conventions Of Magazine Adverts.

Conventions Of Magazine Adverts For Digipaks.

The Brief.

To create a magazine advertisement for the digipak.