Student Ancillary Analysis.

Analysis One.

 

The conventions used are the name of the artist and album, date of release, record label logo, websites, explicit content logo and brand identity.

 

What is good?

The uses brand identity through the use of font styles and colours and the style of images. By using the artist on the front cover of both the advert and digipak, it has created a clear link between the two. The use of bright red, bold text creates a high contrast against the black and white images of the artist that are used. The digipak and advert show clear conventions of Rap music through the use of pose, posture and facial expression that the artist shows. For example, many artists within the Rap genre are seen to point towards the camera, directing the audience, which is conveyed through these images. The white background creates a good base layer for contrasting which is always a good and simple way to attract the viewer. The singers have been dressed in the stereotypical way, which people associate with Rap, wearing hoodies, smart but casual shirt and jumper, the singer on the right has got his untucked stopping the clothing, still showing the laid back themes that come with Rap as a genre.

What is bad?
By using a studio and not creating shadows behind the artists, it had made the images look heavily photo shopped and quite "fake" therefore, I feel that to improve, they should of left the natural shadows in the background of the photo.

Personally, this type of magazine advert and digipak is not to my taste because I do not like this genre of music and the way the artists are represented, however, I think that this work shows the conventions of Rap music very well, matching stereotypes and what we would expect to see within an advert ad digipak.

Analysis Two.

 

The conventions used are the name of the artist and album, date of release, record label logo, websites, quotes, ratings and brand identity.

 

What is good?

The use of the same image, font and colour scheme on both the digipak and advert creates strong brand identity for the promotion. Their main colour scheme is red and black which is shown over both ancillaries. It also implies that she is targeting an alternative audience because these are the colours that we usually associate with the genre. The use of the cross, above the artist crates a bright contrast to the darker colours used, catching the eye.  The use of framing the artist on the wood makes the audience feel that she is being restricted. The use of ratings and quotes allow people from with the target audience to be drawn into the quality of the product. 

 

What is bad?

The idea of the key information is being pushed out by the image, making it seem less important within the advert compared the concept of the digipak (which would be needed on the digipak, however for the advert the additional information is more important). Therefore, to improve I think they could shape the image around the key information needed, instead of the other way around.

Overall, I like how they used contrasting images with the title of the digipak "My Happy Ending" making enigma to what the song is really about. The brand identity is clear and I feel that it is an effective way to promote the product, fitting the generic conventions of alternative music.