Evaluation Question Three.

What have you learned from your audience feedback?

For part of my target audience research, I used an interview to find out what hobbies and interests my target audience have and what they like to see in an Alternative Rock music video. To do this, I filmed three people aged 14-18, asking them simple questions such as "Do you prefer a narrative in a music video" being both non and generic specific.



From doing this, I have discovered that people who listen to Alternative Rock tend to enjoy more creative hobbies such as lyric writing or playing an instrument as opposed to more academic hobbies such as reading. The most commonly liked band, by the three members of my target audience was said to be Green Day, who create interesting, unique music videos. They also said that they would prefer to see a narrative, creating sense to the video, however seeing performance to show the members of the band and to "give purpose to the video". They said that they preferred that the concept of the video would relate to the song and/or lyrics, so that there is a clear relationship between the concept of the song and video. They also said that they are bored of seeing videos alike Taylor Swift, which are cliché. However, they said that they liked the cliché theme, as long as it went well with the song. They seemed to expect elements of performance as that is what they were used to seeing in videos of their preferred genre.

By doing this interview, I have found that the audience of this genre tent to dislike mainstream music, which we see in the charts. I learnt that a cliché theme would work, as long as it would be creating a different meaning to the song and lyrics. I also found that most Alternative Rock videos that they are used to seeing contain some sort of simple narrative, alongside performance, which keeps them engaged, as well as the pace and meaning of the song.

Throughout the process of creating my final product, I was given continuous feedback which helped me improve my video.











When the class watched my music video, they liked the main idea of the narrative and the use of filters throughout. They also liked the use of the cross between the narrative and performance. However, as I was already aware of what I have to change, they all agreed that I needed to refilm the argument scene between the girl and her dad. They also agreed, as I did too, that some scenes are clear that there is no drummer (as she had to leave filming early).

To solve these issues I refilmed the argument scene, creating more shots such as hand held (also point of view) to show the argument from both perspectives.  I also tightened the lip syncing and instruments within the performance, to make it run smoother and to look more convincing, zooming into clips where there was no drummer.. I also added another clip of the girl checking her phone, receiving a text from her dad asking her to come home, to help the viewers understand why he is so angry towards her within the video. Receiving this feedback has helped me see that the narrative was not clear in why the father was angry, which allowed me to make it more obvious, early on within the editing stage. Gaining this feedback also allowed me to improve my piece, by taking their comments on board.

When putting my video on YouTube once it was complete, a member of staff sent feedback, commenting on everyone's work, with her opinion and improvements. The comments that she made were both complimenting and critical, which allowed me to see what I could of done better and how I could of made the narrative seem less repetitive at the beginning of the video.

After gaining feedback from several year 8 groups in our school, my video was seen as a favourite on a number of feedback sheets. I had comments back such as "We liked Stay With Me as it tells story also is dramatic. We thought it was good but there is no improvements." and "Good angles, good effects, really interesting". However I did get comments to improve on such as "Some angles are too close" and "Not really suitable for children", which the video is aimed at a slightly older target audience, rather than 12-13 year olds. I think that the comments made by the year 8's were true in areas to improve on.

By having a large amount of views on YouTube for my video makes me feel like I did well, despite the criticism and improvement comments I was given after the video was put online.